Two people discussing customer journey maps

Is there value in Customer Journey Maps?

Having personally developed many customer journey maps (from both hypotheses and deep customer research) I’m curious why some clients seem to skip over them? Is it because they are uncertain how to use journey maps and therefore unsure how to unlock all the value out of them? Here are some of my thoughts on what they can be used for and why that is valuable.

Read now

TV test pattern

Where is the citizen in transformation?

Putting the last mile first in local government

The work we’ve have been doing at Briarbird of late often involves engagements with local governments, many of which provide insight into their respective digital transformation programs.

Read now

Fur baby

Re-imagining how we care for our fur friends

In the not too distant future, telehealth (health care over telecommunication services such as phone or internet) will be such an integral part of your healthcare experience that telehealth will simply just be called healthcare.

Read now

Winf farm

STATE OF THE SHARING ECONOMY IN AUSTRALIA

Recently I’ve been taking a more active interest in the sharing economy, particularly with the seemingly meteoric success of global start-up’s like Airbnb and Uber and the impact they are having in Australia.

Read now

Ideation on the wall

WHAT IS DIGITAL?

Someone asked me recently what I thought digital was? Whilst there are are plethora of great definitions out there already, I thought I’d have a go at making my own.

Check it out Read now

LEAN CANVAS TEMPLATE IN VARIOUS POSTER SIZES

This starter has other elements.


Check them out