Having personally developed many customer journey maps (from both hypotheses and deep customer research) I’m curious why some clients seem to skip over them? Is it because they are uncertain how to use journey maps and therefore unsure how to unlock all the value out of them? Here are some of my thoughts on what they can be used for and why that is valuable.
The work we’ve have been doing at Briarbird of late often involves engagements with local governments, many of which provide insight into their respective digital transformation programs.
In the not too distant future, telehealth (health care over telecommunication services such as phone or internet) will be such an integral part of your healthcare experience that telehealth will simply just be called healthcare.
Recently I’ve been taking a more active interest in the sharing economy, particularly with the seemingly meteoric success of global start-up’s like Airbnb and Uber and the impact they are having in Australia.